This week we learned about the less frequently used types of social media mainly, Location Based Services (LBS).
I had heard of Google Glass before on the news and found it a little bit concerning that someone could potentially record their whole day and then play it back. What every happened to people’s privacy? I can see this as being a very dangerous type of social media, if we can even call it that.
I have also used Find My Friends on my iPhone in the past, and frankly I have one friend that I have added to it, but I’ve never really found it to be useful (probably because I only have one friend on it). It is almost scary that you can pinpoint someone down to their exact address and sometimes even the location of the address that they’re in. For example, I was babysitting for the only friend that I have on Find My iPhone one day and I got a text from him saying “Why are you hanging out in the backyard? Aren’t my kids in bed? Did you bring the baby monitor?”. Now, obviously, he was joking, but it just goes to show how accurate these types of location based services can be – or not, because in fact, I was in the living room, and his kids were safely tucked into their beds. My iPhone was located in my purse at the back door, which had it showing in the backyard and not where I was located inside the house.
In any case, this week we were given two options to write about, and for the purpose of this blog post, I have decided to write about Foursquare and QR codes. QR Code Readers are something that I have been using for quite some time now. There was a time when I would get very excited any time I saw a QR code and would immediately bring out my scanner and scan the code. In most cases, they turned out to be a little bit pointless and I found often times, the QR code would bring me to a website that was not mobile-friendly, leaving me with tiny print and hard to see graphics on a tiny screen. I remember one time, when I was looking at buying a new home, I went for a drive in some neighbourhoods that I was interested in. A couple of the for sale signs had QR Codes on them and so I tried to scan them from the car to see more about the listing, how much it was, what it looked like on the inside, etc. After multiple attempts to scan the QR code, by zooming in, driving up closer to the sign, I eventually gave up. Ultimately, I would have had to get out of the car and walk right up to the sign to get the QR Code Reader to respond and at that point, I could have just gone and knocked on the door! Now, I have several thoughts about QR Code Readers, but this week, we were asked to write about our single biggest learnings about QR Code Readers and Foursquare. In that case, the thing that I found the most interesting about QR Codes this week, was that you can add any company logo into a QR Code, making it more visually appealing, and it can still be read! Who knew! Here are a few examples:
These QR Codes are less of an eyesore and more appealing to the eye. Not only that, but these companies are not using the regular black QR codes, but they have been able to change the colour and look of their codes making them more inviting. A code like this looks much nicer on a brochure or business card than a black blob-like code.
I learned about Foursquare this week for the first time. I was actually quite surprised that I had never heard of this application before, because I found it very interesting. I’m an avid social media user when it comes to LinkedIn, Facebook and Twitter, but I’m more of a follower than a user. I rarely check in on Facebook or post status updates and when I do, they’re quite vague – I don’t need everyone knowing my business. The way I see it, is if you want to know, or I want you to know, I will tell you. I almost never Tweet unless it’s about concerts or food it seems (oddly enough) and as a result, I’m not sure that I would check in very often on Foursquare UNLESS there’s something in it for me! Which brings me to my biggest learning this week about Foursquare. That’s where Foursquare got me. I started exploring the App and what was located around me and started to find deals at coffee shops, restaurants, and clothing stores where I would get 10 – 15% off of my bill for my first check-in at these locations. I was intrigued. I haven’t tried a check in yet where I would receive an incentive for checking in, but I plan to. I can see how this would be very useful where restaurants would be getting publicity from people checking in and it would therefore be driving these people’s friends to the restaurant also. Sometimes all it takes is to get someone in the door once to generate a regular customer – very clever! I also saw that there were promoted places – much like the promoted trends, and tweets that we talked about last week. These are paid ads where companies can promote a deal to potential clients based on their geographic location, demographic, gender, etc allowing them to be top of mind for people looking for a new place to visit or a new deal to take advantage of.
I can’t say I will become a long time user of Foursquare only because I am not big on everyone knowing where I am and when, however, I can see myself using it when I’m looking for a new restaurant and a reason to try it. When it comes to QR codes, I have just found myself able to Google a keyword faster than it takes me to find my QR Code Reader on my phone, load it up and scan the code. Normally, I’m not where I as when I saw the code by the time I get everything booted up and ready to go.
Next week, we will look at the topic “what is content”. Stay tuned!